Our group

About the Group

Building the future of Georgian business through 30 years of disciplined execution and strategic vision.

Who We Are

Chocheli Invest Group is a diversified investment holding company with a commanding presence in Georgia's most vital economic sectors. Since our inception in the early 1990s, we have evolved from a single brewery into a powerhouse conglomerate spanning manufacturing, retail, electric vehicles, and construction.

Our philosophy is simple yet powerful: Identify market gaps, partner with the best global minds, and execute with military precision. This approach has allowed us to build companies that are not just market participants, but market leaders.

Tsezar Chocheli

Founder

Tsezar Chocheli

A Georgian business leader and investor, founder of Chocheli Investment Group. His activities are focused on long-term investments, the development of modern industries, and strengthening economic opportunities in Georgia.

He was born in Akhalgori. He graduated from the Faculty of Trade and Economics at Tbilisi State University, which laid the foundation for his future career in business and management.

At various stages of his career, he has been engaged in both private business and public administration — serving as a Member of the Parliament of Georgia and as the State Representative (Governor) of the Mtskheta-Mtianeti region. This experience has strengthened his strategic vision in the areas of regional development and investment environment.

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Leadership

  • Shalva Chocheli

    Shalva Chocheli

    Founder & Chairman

    He represents a new generation of modern Georgian business leaders whose activities are grounded in systemic thinking, international standards, and results-oriented management. His professional path combines strong academic foundations, practical experience, and a deep understanding of market dynamics, forming the profile of a highly professional leader.

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    He holds a degree in Business Administration and Financial Management from Regent’s University London. The international academic environment helped shape his analytical approach, strategic planning mindset, and global perspective, which have become key pillars of his managerial style.

    After returning to Georgia, he deliberately aligned his career development with the country’s economic environment and the strengthening of the family business. He began his professional journey from a relatively junior position in order to gain hands-on experience with operational processes and team dynamics — an approach that continues to define his leadership philosophy: decisions are grounded in knowledge, experience, and respect for human capital.

  • Saba Chocheli

    Saba Chocheli

    Managing Partner

    Saba Chocheli is a finance and investment professional with an academic background from the University of Amsterdam, where he specialized in International Finance and Trade. He combines strong quantitative expertise with practical experience across global asset management, audit, and commercial operations.

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    He previously worked at Palladyne International Asset Management in Amsterdam as a Research Analyst, contributing to fixed income strategy, market monitoring across the US, Europe, and Asia, and the development of systematic portfolio construction models. His work included financial modeling, backtesting, and the transition of investment frameworks from Excel-based environments into Python-driven automation.

    Earlier in his career, Saba gained experience at PricewaterhouseCoopers in audit and risk evaluation, as well as in sales and distribution strategy within Georgian Beer Company, where he supported efficiency and market analysis initiatives.

    Saba focuses on strengthening investment discipline, data-driven decision-making, and implementing international best practices to support sustainable long-term growth.

Our principles

  1. Operational Excellence

    Rigorous discipline in execution and management.

  2. Sustainable Growth

    Focus on long-term value creation over short-term wins.

  3. Global Standards

    Bringing international best practices to local markets.

  4. Family Values

    Strong governance rooted in trust and integrity.

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