Shalva Chocheli
Founder & Chairman
The Founder
Tsezar Chocheli
The story behind the businesses.
30+ years of execution in business, manufacturing and institutional leadership
Chapter 1: Early Years and Education
Tsezar Chocheli's journey begins during one of the hardest transitional periods for Georgia. From a young age, he was distinguished by leadership qualities and a special attitude towards work.
Chapter 2: First Steps in Business
In the early 90s, when the country was in complete economic stagnation, Tsezar Chocheli took bold steps in the private sector.
Chapter 3: Scaling Manufacturing
The 2000s proved to be pivotal. The founding of Lomisi and later Natakhtari completely changed the Georgian market.
Chapter 4: Public Service and Leadership
Tsezar Chocheli transferred his vast business experience to public service.
Chapter 5: Industrial Diversification
Limiting to beverages alone was not enough. Business diversification was part of the strategic vision.
Chapter 6: Retail and National Scale
Magniti was created for direct consumer communication, today counting hundreds of branches across Georgia.
Milestones
Key milestones
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Founding of Lomisi Company
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Opening of Natakhtari Brewery
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Partnership with Knauf
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Founding of Barambo Confectionery
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Opening of Zedazeni Brewery
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Launch of Magniti Retail Chain
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Merger with Daily Group
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EV and Qabala projects expansion
